Creating a scalable way for visitors to reach help when no one’s at the front desk.

VFD

Overview

Virtual Front Desk connects visitors with remote employees when no one is physically at the front desk. I co-pitched the product and led its end-to-end design from concept through launch, creating an experience that spanned kiosk, web, mobile, Slack, and Microsoft Teams.

What began as a simple way to reach someone remotely evolved into a flexible system for routing calls based on teams, schedules, locations, and availability.

What I did

• Co-pitched the product with my PM and helped turn the idea into a new product initiative
• Led end-to-end design from concept through launch and continued product evolution
• Designed the experience across kiosk, web, mobile, Slack, and Microsoft Teams
• Built flexible systems for scheduling, routing, fallback coverage, and multi-location setups
• Established reusable patterns that could scale across Virtual Front Desk and other Envoy products

Role 
Lead Product Designer

Timeline

Nov 2023 - July 2024 [Pitch + Launch]
July 2024 - Present [Product evolution]

Platform
Kiosk · Web · Mobile · Slack · Microsoft Teams

Team
1 PM · 7 Engineers · 1 Designer

Links
Product Page →
Blog Post →

At a glance

206 offices
First month

$178K+ ARR
First month

500+ offices
Within three months

The front desk was changing

Hybrid work left many offices without consistently staffed front desks—and visitors without an obvious way to get help. My PM and I saw the opportunity, pitched Virtual Front Desk to leadership, and turned it into a new product initiative.

VFD Insights
VAX TEST Cover 2

A simple call hid a bigger system

Connecting a visitor to an employee was only the start. The experience also had to account for who should answer, when they were available, and what happened when no one responded.

Launching the MVP

I designed the first end-to-end experience across the visitor kiosk, employee call experience, admin setup, and notifications.

Answer call v1

Answering a call in mobile friendly web link, while introducing dark mode in Envoy.

VFD Button v1

Adding a button in the kiosk welcome screen is not a simple process due to its customizability.

Kiosk Variations v1

Some of the kiosk screen variations, including new approachable messaging and illustrations.

Settings VFD v1
Int v1
VFD Variations v1

Different components + Email + Text message sample.

Kiosk Variations v1-1

Permissions matrix to include Virtual Front Desk.

Designing for the unanswered call

As customers started using VFD, we expanded the experience with fallback messaging, translations, search, and the foundations for scheduled coverage.

Fallback message v1

Fallback message allows custom messaging when a team member isn't available.

Filter r1

Enhancements around sorting in the set up page.

More settings v1

Fallback message translations and an introduction to hours of operation.

Search v1

Introduce Search in set up page and renaming some columns.

Giving admins visibility

Call logs, analytics, recordings, and transcripts helped admins understand what happened after a visitor requested help.

Call log v1

Introduce Call Logs with analytical insights.

Call log v3

Download recording and transcriptions. 

Scaling coverage

As VFD grew, admins needed more control over who was responsible and when. I designed hours, scheduling, backup teams, and routing—including the first calendar-based experience in Envoy.

Hours v1

Introduced a location level hours of operation and scheduling to set up back up and routing.

OOO v1

Calendar v1

Introduce Calendar format of Back up and Routing, creating a comprehensive schedule from scratch. This would be the first Calendar feature in Envoy.

Taking VFD mobile

I partnered with another designer to extend VFD to mobile, letting admins answer calls and manage the experience away from their desks.

Mobile 1 v1

Introduce Mobile for admins to answer, visitors / employees to call (in collaboration with another designer for quick delivery time).

Mobile 2 v1.1

Some mobile variations.

Mobile 3 v1

VFD set up in mobile.

Impact

206 offices
First month

$178K+ ARR
First month

500+ offices
Within three months

New SKU
Creating additional upsell opportunities

 

What I learned

Virtual Front Desk started as a simple way for visitors to call for help, but evolved into a system for managing coverage across people, locations, and time.

It reinforced something I bring to my work today: the simplest experiences often require the most thinking underneath them.

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Kevin Lessy | 2026
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