During my time at August, I contributed to August's brand development that resulted in its brand value and perception.
End to end experience from hardware to software to improve customer experience.
Overview
My contributions constructed a brand maturity that still reflects August's identity, voice, mission and vision for over 5 years.
Below are some of that work. Not all work is shown.
Overview
At August, I contributed to the overall brand by means of art direction, web design, packaging, photography, videography, iconography, booth design, and more.
The way I lay these projects out is through the customer's experience. Each had its own design phases.
Involvement
UX Design
Brand Design
Art/Creative Direction
Photography/Videography
Purchasing Experience
1. Purchasing
Whether it be Branding, Social Media, Amazon pages/Apple Store/HomeDepot/BestBuy, Website, FAQ, Apple AppStore/ Google PlayStore, CEDIA booth design and press assets.
Whether it be Branding, Social Media, Amazon pages/Apple Store/HomeDepot/BestBuy, Website, FAQ, Apple AppStore/ Google PlayStore, CEDIA booth design and press assets.
Logo work for August Access
Featured Apple App Store Image Asset
Invented the term DoorSense™. Registered to August Home
Branding Work
2018 August Web Redesign (All pages). Led work for the first half of the project.
Collaborated with Creative team.
Apple App Store and Google Play Store Assets. App Icons and App Preview Covers.
Unboxing Experience
1. Purchasing
Packaging, labels, laser etching, stickers, and manuals.
Whether it be Branding, Social Media, Amazon pages/Apple Store/HomeDepot/BestBuy, Website, FAQ, Apple AppStore/ Google PlayStore, CEDIA booth design and press assets.
Packaging Case Study
August Packaging Study
A closer analysis of how the unboxing experience leads to a hypothesis to change the way we think about designing boxes to yield a better customer satisfaction.
A closer analysis of how unboxing experience can yield a better
customer satisfaction and product knowledge.